CANDICE BERRY

Event Marketing Consultant

Fractional Event Leadership | Event Strategy | Production & Execution

Editorial-style event marketing banner featuring a concert audience, stage lighting, a vinyl record, and the words “The Art of Experience. Creative Vision. Strategic Orchestration.”

Complex event programs require more than great ideas. They demand strategic thinking, creative judgment, and experienced oversight across every moving part.With 13+ years in corporate event marketing, I bring the perspective and expertise to guide high-visibility programs from initial strategy through onsite execution.

Need experienced leadership for an upcoming event or program?

Services

I partner with brands and teams to design and lead event and experiential programs that drive real business impact. Engagements are tailored based on your goals, timeline, and level of support needed.

Fractional Event Marketing

Event planning team reviewing photographs, creative concepts, and production materials around a conference table.

Senior-level support to lead programs, align teams, and keep complex initiatives moving.
Program ownership | Stakeholder alignment | Vendor & budget oversight
When to bring me in: when your team needs event leadership without adding permanent headcount

Event & Portfolio Strategy

Open event strategy notebook with planning notes, a pen, and marketing books arranged on a desk.

Clarity, structure, and direction for event programs that feel scattered or underperforming.
Program assessment | Event strategy | Portfolio & annual planning
When to bring me in: when your events lack direction, consistency, or measurable impact

Executive & Customer Experiences

Speaker presenting onstage to a seated audience at an executive event with dramatic blue and amber lighting.

High-impact experiences designed for customers, partners, and leadership audiences.
Agenda & content strategy | Audience engagement | Experience design
When to bring me in: when the experience matters — and it needs to feel intentional, not pieced together

Event Production Management

Behind-the-scenes view of a live corporate event featuring production equipment, video monitors, stage lighting, and an audience.

Experienced leadership for high-visibility, executive-facing, and complex live programs.
Run of show & show flow | Executive & speaker readiness | AV & production coordination | Rehearsals | Onsite leadership
When to bring me in: when the stakes are high, the moving pieces are complex, and you need experienced leadership keeping the show aligned.

Not sure what level of support your program needs?I offer fractional, project-based, and embedded support tailored to your goals, timeline, and internal resources.

Portrait of Candice Berry, event marketing and experiential strategy consultant, wearing a cream blazer.

About

I’m an event and experiential marketing leader with 13+ years of experience leading complex programs for global technology organizations, executive audiences, partners, and customers.Much of my career was spent embedded within product and business-unit marketing teams, working closely with sales, engineering, product marketing, and executive stakeholders. That shaped how I approach events: not as standalone productions, but as part of a broader business and go-to-market strategy.At Dell Technologies, I owned event strategy for the OEM Solutions Americas business, leading 30–50 programs annually across customer, partner, and executive audiences and contributing to more than $700 million in marketing-influenced pipeline. I later expanded into broader global partner initiatives, major event experiences, and high-visibility productions across the organization. Earlier, I supported AMD’s server and data center business through global events, product launches, and partner programs.Today, I work independently with companies and agencies that need senior event leadership, strategic direction, or additional capacity for high-priority programs.Select Experience Includes
• Dell Technologies
• Advanced Micro Devices (AMD)
• Venture-backed technology companies
• Consumer and lifestyle brands
• Nonprofit and fundraising organizationsRecognition
• North America OEM Marketer of the Year, Dell Technologies
• Global Event Strategy & Execution Award, Dell Technologies
• Production Excellence Award, Dell TechnologiesI bring the expertise to lead programs from strategy through execution, while seamlessly collaborating with existing teams to drive results.

Contact

I’m currently available for select contract, fractional, and project-based event and experiential engagements. If you have an upcoming program, share a little about your goals, timeline, and the support your team needs.

Candice Berry
Event Marketing Consultant
Austin, TX | Remote + TravelPrefer email or LinkedIn?